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SAFe Training

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Agile Marketing with SAFe
Contextualizing SAFe for Marketing Teams
Request Corporate Training

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Following the overwhelming success of our online Agile Marketing with SAFe training, we plan to continue to offer public training online to make it accessible to our clients around Australia and across the globe. You can learn about our approach to remote SAFe training here.

SAFe for Marketing Learning Goals

At the end of the Agile Marketing with SAFe course, you should be able to:

  • Explain how marketing teams benefit from adopting Agile and SAFe
  • Describe how to create an Agile marketing team
  • Organize a marketing team around value
  • Use techniques for integrating marketing into an Agile Release Train
  • Adopt a hypothesis-driven approach in marketing
  • Break down initiatives into smaller, testable parts

What is included?

Class registration includes:

  • Course workbook (physical & digital)
  • SAFe Big Picture and Implementation Roadmap handouts
  • One-year membership to the SAFe Community Platform
  • Course certificate of completion
  • E-learning courses to help you prepare for the class
  • Fun Pretty Agile swag including a Sharpie, Planning Poker Cards, a stress ball and hand sanitiser!

Topics Covers in Agile for Marketing with SAFe

Be Agile

  • Module 1: Agile Marketing for Business Agility
  • Module 2: Building Agile Marketing Teams

Join the Value Stream

  • Module 3: Supporting Operations
  • Module 4: Supporting Development

Specialize the Principles and Practices

  • Module 5: Applying Validated Learning
  • Module 6: Learning Incrementally

Certification and Exam

There is no certification or exam associated with the course. A certificate of completion will be issued.

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