In this talk, Melissa explores the patterns of scaling Agile marketing, including how to utilize SAFe, or the Scaled Agile Framework, to expand beyond a few pilot teams. How do you interact with other parts of the organization? What happens to teams that are shared services? What are some common pitfalls to avoid when taking your initiative beyond a few teams? Includes references to real-world examples from banking and healthcare.
About Melissa Reeve
Currently, the co-founder of the Agile Marketing Alliance, SAFe contributor and Agile marketing thought leader, Melissa has over 25 years of experience as an executive and consultant in the high-tech, education and Agile spaces. She created the Agile Marketing with SAFe course, founded the SAFe Business Agility podcast, and helped lead the latest evolution of the Agile Marketing Manifesto. An active speaker and thought leader in the Agile marketing space, Melissa lives in Boulder, Colorado, USA with her husband, chickens and dogs, where she enjoys hiking and gardening.