Pitching the Pixar Pitch
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
Now, back to my Impact Mapping workshop. After setting the scene for the workshop +Jean Tabaka style, I decided to rip the bandaid off and dive in feet first to the Pixar Pitch exercise. I explained that a Pixar Pitch was an alternative to the Elevator Pitch and it was the formula used by Pixar to pitch their films. I then revealed to the group the Finding Nemo Pixar Pitch I had written up before the session and hidden behind a piece of butcher paper:
I’m not sure if anyone sniggered but I saw a few amused smiles. Pushing through the potential embarrassment, I quickly asked the group to divide into two teams of five with an equal split of business and technology stakeholders. Then gave them 15 minutes to write their pixar pitch.
I knew from +Mark that I should expect great results, but I never imagined how amazing the pitch written by the executive sponsors team would be. With permission, I have shared it below:
Once upon a time…
There was a very long queue at the University’s student contact centre with lots of new students (some of whom were frustrated by the queue).
Data management services received a sisphysian pile of papers (which were received after much work logging papers + batched + dispatched….) and occasional papers would get lost, or data would be entered incorrectly. Sometimes huge boxes of papers dropped down from Singapore and other far away places.
The students rebelled! They demanded access to manage their enrolment online themselves – make this problem go away. We want access to Blackboard immediately, not after a few weeks! They also want credit to appear immediately, and wanted to know their timetable earlier so they could organise their work hours, child care and other parts of their life. (“Study is only part of my life!”)
Because of that…
The University’s numbers dropped, staff were leaving! “Yikes!” said the University! We better listen to the students and fix their problem once and for all.
Because of that…
The Academic Registrar and her team developed a roadmap, got funding and IT were engaged. And a spell was cast and made all of the enrolments process invisible – got the info they wanted, never had to go to the University’s student contact centre, never heard of the Academic Registrar’s team. Enrolment ongoing throughout their life cycle was seamless – they didn’t need to be here physically to manage it. No more queues!
The only time they went to the University’s student contact centre was to engage with them for high value services (and meeting other students who might become their future significant other).
While the business was not quite convinced of the value of the Pixar Pitch, they conceded it was good fun. From a technology standpoint the delivery team loved it. It gave them the “why” they needed to get excited about the project. And from a facilitation standpoint it lead us to the goal. And ever since then I have used a Pixar Pitch to kick off my Impact Mapping workshops.
Please note: No clown fish were harmed in the creation of this blog post.